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Keyword Analysis

One step that is often overlooked in the promotion of websites is the completion of a keyword analysis. Businesses rush into optimising their website using the product and service names that they believe are standard in their industry or that they would use themselves when trying to search for the same products and services.

This may work in a few cases but for the majority of businesses it does not. A thorough keyword analysis will highlight the keywords and phrases that real people are currently using to find products and services relating to your business. In most cases you will be surprised at what people actually search for, either using terminology that you were not expecting or calling the product or service by a different name or using a different combination of works to describe the product or service.

By picking up on these keywords and then assessing whether they are used frequently and what they offer in the way of competition, we can produce a finalised analysis that can then be used to optimise your website.

Optimising for the wrong keywords can mean that you achieve good positions but for keywords that do not result in many visitors or that those visitors are not interested in what you have to offer and so do not convert into enquiries or sales.

Our keyword analysis report focuses on the following areas:

  • General research – researching as many keywords and phrases as possible that relate to the business, products and/or services being promoted
  • Analysis – going through the full list of keywords and phrases and analysing each to determine which ones should be used to promote the website. We will investigate several factors about each keyword such as how many times it is used, how competitive it is, what kind of websites rank in the top positions for the keyword currently, whether it can be used in conjunction with other keywords, where in the current website it could be promoted, etc.
  • Your input – our final list is sent to you for your input, to ensure that each key phrase recommended is relevant and that we have understood your priorities correctly. In some cases we will complete further analysis or research if it is warranted and your feedback to this process is crucial.
  • Optimisation – once the keyword analysis has been completed, we take those chosen keywords into the optimisation stage.

Contact Us

Our keyword analysis services start at £160.00. If you would like to discuss how a keyword analysis can help identify the best keywords and phrases to use for your web site then please contact us, we would be happy to hear from you.