The third post in our blog series covering each aspect of auditing a typical website. We’re tackling usability and how to uncover issues surrounding how people actually use your website.

In the last post we were breaking down browser compatibility and our first post in the series focused on functionality.

An unusable website or one with poor usability is not much good to anyone, especially you as the site owner or manager. In fact, issues with the usability of your website can mean that users don’t buy from you, don’t come back to your site or recommend you to others. Problems with your website’s usability can even have a negative impact on the perception of your organisation as a whole, extending further than just the website.

So how do you go about assessing the usability of your website to make sure it is not turning potential customers away? Here are some suggestions: