Google Analytics

Google Analytics is free software that is installed on your website, which allows you to gain information on people visiting your website. The data gathered by Google Analytics is comprehensive and there are over 100 reports measuring visitor information, the traffic sources they come from and the content they are looking at.

Understanding these reports and making sure you are getting the most out of Google Analytics and the data it is presenting you with is vital so that you can turn the information into insights that can be acted upon.

We offer comprehensive services to setup, analyse or troubleshoot your Google Analytics installation to enable you to make full use of this excellent software and propel your website forward.

Google Analytics Setup

Our setup service gets you up and running with Google Analytics installed on your website plus 30 minutes consultation on what the main reports mean.

Set up Google Analytics account
Implementation of tracking code on each page of your web site.
Set up a user account for you to access Google Analytics reports.
30 minutes consultation to give guidance on the main reports and what they mean.
Set up any other specific details such as tracking across subdomains or any other specifics that need to be taken into account.
Set up a report to be emailed to you each week from Google Analytics.
Set up link between your Adwords and Analytics accounts if required.
Set up ecommerce tracking if required.

Cost – from £60.00 + VAT

Google Analytics Analysis

Our Google Analytics analysis services review your existing reports to produce recommended actions to improve your website performance, based on identifying key performance indicators.

Analyse your website visitors – what are they doing on your site and where are they coming from – helping you to decipher the reports and present actionable tasks that can be completed to improve performance.
Analyse your content – which pages are working well for you and which pages are not.
Set up goals – for specific items that should be tracked such as newsletter signups, enquiries, product purchase or other specific events that you would like to capture.
Establish conversion rates – once we are tracking goals we can establish conversion rates, i.e. how many people on average convert to enquire about your products for instance. We can then work to improve those conversion rates so that you get more enquiries for the same amount of visitors.

Cost – from £80.00 + VAT

Google Analytics Troubleshooting

Sometimes your Google Analytics installation has a problem even though everything appears to be set up correctly. We can investigate the problem to get your analytics running correctly again.

Investigate problems with your analytics such as data not appearing in reports, a sudden drop in results or problems in how Adwords data is being reported.
Check your web site to ensure that the tracking code is set up correctly on each page.

Cost – charged at £40.00 + VAT per hour

Basic Google Analytics/SEO setup package

We provide a package whereby we set up Google Analytics plus install several basic SEO items to give you more information on how Google, Bing and Yahoo perceive your website plus ensure each page of your site is getting noticed by search engines.

Features:

Set up Google Analytics account.
Implementation of tracking code on each page of your website (up to 12 pages).
Set up verification of website web site with Google, Yahoo and Bing.
Create XML sitemap and submit to Google, Yahoo and Bing search engines.
Further setup options and consultation available at an extra cost.

Cost – £40.00 + VAT

Contact Us

If you would like to obtain more detail on any of our Google Analytics services then please contact us, we would be happy to hear from you.